CHALLENGE
Create a low-cost promotion for a local coffee shop chain that doesn’t disturb the customer’s experience.
Create a low-cost promotion for a local coffee shop chain that doesn’t disturb the customer’s experience.
IDEA
We turned every to-go customer into a living billboard without them knowing it. Once they left the stores and drank their coffee, everyone else got to see them with a ridiculously bright and extra white smile.
We turned every to-go customer into a living billboard without them knowing it. Once they left the stores and drank their coffee, everyone else got to see them with a ridiculously bright and extra white smile.
RESULT
General happiness in the downtown area increased by 33.33%.
General happiness in the downtown area increased by 33.33%.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d36dd512c2dd75fa291c07fe825a12ae/d9869919-ae90-4947-b157-8506d9f9bf77_rw_3840.jpg?h=b343a32bf4cf91f3276e5394485f7053)