CHALLENGE
Emphasize the smart car’s unparalleled parking abilities in a charming way, for use in dealerships, showrooms and adaption to viral.
Emphasize the smart car’s unparalleled parking abilities in a charming way, for use in dealerships, showrooms and adaption to viral.
IDEA
Introducing the world’s first “Urban Stealth Technology” – a cover/tarp that allows you to park literally anywhere.
Introducing the world’s first “Urban Stealth Technology” – a cover/tarp that allows you to park literally anywhere.
RESULT
Every customer who forgets where they parked their smart car has to buy a new one.
Every customer who forgets where they parked their smart car has to buy a new one.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d36dd512c2dd75fa291c07fe825a12ae/e91d36f9-17f4-4a31-99d1-6d84dab61094_rw_3840.jpg?h=73c5c10dd93f2462be6042eaebc5e9fd)