CHALLENGE
Emphasize the smart car’s unparalleled parking abilities in a charming way, for use in dealerships, showrooms and adaption to viral.
Emphasize the smart car’s unparalleled parking abilities in a charming way, for use in dealerships, showrooms and adaption to viral.
IDEA
Introducing the world’s first “Urban Stealth Technology” – a cover/tarp that allows you to park literally anywhere.
Introducing the world’s first “Urban Stealth Technology” – a cover/tarp that allows you to park literally anywhere.
RESULT
Every customer who forgets where they parked their smart car has to buy a new one.
Every customer who forgets where they parked their smart car has to buy a new one.
