The concept for the Rotkäppchen Label Generator was done together with a great team at La Red in Hamburg within 4 weeks and was rolled out via SoMe only. When it came to bring things alive and beyond scribble status we decided against photographing everything which felt a little overwhelming given we had around 30 setups – and frankly it felt too dangerous squeezing 8 people into a small studio during that point in the global pandemic. So a buddy and I built all scenes fully in 3D which of course gave us way more creative freedom regarding lighting, color schemes and setup. Thanks to La Red and Rotkäppchen, fun job!
